Customer Centricity in New Product Development: Radical...

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Customer Centricity in New Product...

Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations

Name: Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations
ISBN: 9783662676967

Ute Rademacher

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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

الفئات:

Business & Economics - Sales & Marketing

عام:

2023

الناشر:

Springer

اللغة:

english

الصفحات:

ISBN 10:

3662676966

ISBN 13: